Management Board

I’ve worked in the Paper Mill in Klucze from the first day of my professional career. Currently, I am responsible for logistics, customer service and transport of our products. Working in such a large production facility on a daily basis teaches us all teamwork skills, which I value greatly while remembering that I am personally responsible for each of my decisions.

I like to spend my free time on a bicycle or in an armchair, losing myself in some exciting works of fiction.

I have been working for the company since 2010. My everyday work focuses on Shoppers – people who buy hygiene products on a daily basis. The responsibilities of our team include developing strategies for product categories, understanding buyer behaviour, preparing in-store communication and promotional actions that help us win the hearts of potential customers. I’m also responsible for the commercial aspects of strategic projects, e.g. integration of acquired companies. What I value most at Velvet Care are new challenges, the opportunity to develop and participate in various projects and the possibility of having direct impact on business.

I maintain a work-life balance by pursuing my 3 passions: road trips, sport and cooking.

I have been working for Velvet since 2022 as deputy financial director.

My prior professional experience encompasses 7 years of work in BIG4 consulting company and 7 years of work in production companies, where I managed controlling and finance departments, expanding the scope of my accountabilities and building competence necessary for comprehensive financial management.

I pursue my professional ambitions in Velvet by working with the accounting, finance and controlling teams; we take part in implementation of the Company’s development plans and contribute to reinforcing its position at the market. Participation in this process is greatly satisfactory.

I spend my leisure time actively – jogging and going for long walks.

My work history began in 2007 when I joined the Velvet team! I soon found out that business analyses are my strong suit, and they are exactly where my responsibility lies today. After almost 17 years, the company still has the capacity to surprise me with its continuous changes resulting from its dynamic growth. Working at Velvet CARE is a significant part of my life, as it gives me the opportunity to grow personally, to participate in projects benefitting to the dynamic development of the company, and to work with an engaging and committed team of people.
My passions are travelling and jogging, which allows me to stay in good shape.

I joined the Velvet CARE sale team at the end of 2016 to support the development of private labels, which at that time formed a relatively small portion of the company’s turnover. Since the very beginning of my work in Velvet CARE I have been enchanted by the unwavering ambition in the company’s growth, professionalism and quickness of decision making, which allows us to immediately react in the variable macro- and micro-economic environment, as we have all experienced in the recent years.

I have several years of experience in the sale of private labels; earlier, my professional life was related to acquisitions, production planning, transport and broadly understood logistics. Thanks to the knowledge gathered in multiple areas of production companies, I found it easy to delve into the secrets of private labels, which set completely different challenges before the seller than it happens in the case of branded products.

In my free time, I like to swim, cycle and ski in winter; however, I also willingly spend evenings with a good book.

Openness, professionalism and rapidity of decisions made: these are the things that attracted my attention the most when in 2021 I joined Velvet CARE. Earlier, I worked for 18 years in the area of analyses, acquisitions and sale, both on the distribution and production side. The combination of acquisition and sale experiences allows me to better understand and respond to the needs of our clients and consumers today.

On every day basis, together with the entire team of branded product sale, I am responsible for developing sale of the Velvet CARE assortment in Poland on the traditional and modern market.

I spend my free time among family and friends; I practice mountain cycling and discover the secrets of Asian cuisine.

I have 19 years of professional experience gained in a Big Four consulting company, a bank and the largest transport company in Poland, which we introduced onto the Warsaw Stock Exchange. I have always set my bar quite high – it was no different when I re-evaluated my objectives and decided to join Velvet CARE in 2016. Fortunately, my new colleagues happen to be equally ambitious! At Velvet CARE, I am responsible for accounting, finance and cost controlling, which in such a dynamic company means immense but also positive emotions and allows me to have a real impact on the way the company operates. Emotions of similar magnitude are provided to me by sport – kettlebell training, cycling and skiing. I relax when reading and listening to music. Recently, I have become fascinated with so-called “natural” medicine and its potential. I also love travelling.

My professional life began in 1992, with my focus on production planning. Ten years later, I arrived in the paper mill in Klucze, and since then I have been able to develop and … take responsibility for my own decisions! When faced with a problem, I work out a series of possible solutions – that is why I am glad to work in an environment that is open to initiative. I feel a similar sense of freedom when I’m in the mountains, where I trek or cycle.

I began working for Velvet CARE in 2014. With over 20 years of experience in marketing, I am always ready to make bold decisions. I also have a good degree of business maturity and the ability to flexibly respond to change. My team’s focus is the continued growth of the Velvet brand, and we achieve this by providing consumers with products which are valuable to them and essential in their daily lives.

I highly appreciate the fact that the dynamic pace with which our company develops allows me to keep track of the results of my work and take responsibility for all the decisions made. I love spending my “off-duty time” in the cinema, at the swimming pool or in front of the microphone – singing or performing as a voice-over artist.

I have spent all my working life in the papermaking industry. I joined the Moracell team in 2004 as President. At that time, we were a distribution company employing only 20 people. I am incredibly proud that over the last 19 years we have transformed Moracell into a much bigger and more diverse manufacturing and distribution company. Today, we are the largest manufacturer of toilet paper and paper towels in the Czech Republic with five times the business scale.

My work in Moracell has shown me that long-term successful development of a company is attainable, just like any challenges which at first may seem impossible. All you have to do is have professionals by your side, just like my colleagues.
My favourite motto is “The sky is the limit”.

In my private life, I enjoy spending time with my family, playing tennis and skiing.

My career path began after my graduation, when I took a post at AGROTEC in 2001. First, I was a customs agent, then an inspector, and in 2006 I took the position of Financial Director. I have been working for Moracell since 2017 as a Finance and Human Resources Director. From the start, my task was to assist the company and its president in developing the organisation, and currently I am also responsible for stable finances and human resources. The fact that we have become part of the Velvet CARE Group is a form of recognition of our achievements. As part of this strong group in the paper industry, I see further growth opportunities for the company, for the Moracell team and myself.

As there’s more to life than work, I do my best to divide my life into three pillars – work, family and interests, which include sport, especially football, ice hockey, tennis and skiing in the winter.