On 2 March, the newest campaign of the Velvet brand was launched; it aims at promoting protection of nature in line with the Eco Agenda 2025 slogan – Achieve More with Less. The stars of this edition are the Velvet EcoRoll toilet paper and the unbeatable giga kitchen towel, Velvet Turbo.
Caring for nature, we have designed the following products:
- economic: four rolls of Velvet ecoROLL paper that correspond to eight standard rolls. This means that a roll has double length. It lasts longer and takes less space. One GIGA roll of the Turbo kitchen towel is the equivalent of six standard rolls. It is strong, does not tear even when wet and is more efficient.
- ecological: the cellulose used for their production is procured exclusively from certified forests and controlled sources, while the packaging was made in 30% of recycled material known as recyclate that can be fully recycled. Smaller packages mean less plastic and less waste. By choosing the Velvet CARE products we become more conscious consumers and contribute to environmental protection.
The campaign can be viewed in many TV stations, and its distribution in on-line channels will allow for reaching a broad group of recipients.
